We’re a small, family-run company located in the foothills of the Rocky Mountains in Loveland, Colorado. Like many passionate dog owners, our dogs run our lives. From planning weekend trips to the mountains where the dogs can run free, to incorporating visits to new dog parks whenever we venture around town, our dogs are considered in each decision we make.  

We started The Natural Dog Company in 2009 because we love our dogs and we care about the treats we give them. Our mission is help enrich the lives of dogs everywhere. We are known among dog lovers as a brand that prides itself on quality and consistency.

Our founder and CEO, Dan Goodnow, with his two dogs, Frida and Poco