As a natural pet store, your specialty products and dedication to your customers are what make you stand out more than anything else. But it doesn’t hurt to do a little bit of marketing to drive traffic into your store. Highlighting your commitment to natural products is the best way to stand out against your competitors.
There are plenty of ways to market your store, your natural pet products, and your brand. You’ve probably already started a few marketing initiatives, even if you’ve just taken out an ad in the local paper or handed out flyers at a local event. But if you need more marketing ideas to get more foot traffic into your natural pet store, here are a few that you could try.
Get Listed in Local Business Directories
You may already have a store listing on Yelp (whether you intended to or not), but there are hundreds of other directories you can get listed on as well. Directories like the Better Business Bureau, YellowPages.com, Angie’s List, and Yahoo! Small Business are all worthwhile places to list your business.
Although most people won’t search them as often as they’ll turn to a regular search engine, having a presence on these pages means you have one more page for your customers to find online. Seeing your business listed in directories with reviews is a great way to build trust, especially when searchers see that you’re an all natural pet food store that sells natural dog treats and other natural pet products.
Educate Your Staff
The more knowledgeable your staff is about your natural pet products, the easier it will be for them to meet customer needs, upsell customers, and recommend new products. Your staff’s expertise is one of the greatest assets you have when competing against big box pet stores.
Request educational materials from your distributors and manufacturers so you and your staff can brush up on your products. Your suppliers will be able to provide you with the most important information and talking points.
Educate Your Customers
And don’t just educate your staff, let your customers know about your great products, too! Take the information you have and turn it into social media posts, marketing emails, flyers, and other materials. Let your customers know that you can offer them something other stores can’t: expert service and natural, specialty pet products.
Offer Free Samples
Who doesn’t love free stuff? If you want your customers’ pets to get hooked on your great products, a free sample may be just the way to do it. Sometimes, natural products come with a higher price tag, which can make some pet owners look elsewhere. But once they see how much their pets enjoy a natural treat, chew, or pet food sample, they won’t want to offer their pet anything else.
Armed with product knowledge, free samples, and local business listings, you’ll be able to drive more traffic into your natural pet store and acquire more life-long customers. Want more ideas? Download our free eBook below to learn more about making your natural pet food store stand out.